Social Media Optimisation

Both industrial and social media enable you to get your message out into the world. The question is which one does it in a more effective, faster, and less expensive way?

Choosing traditional media for disseminating your message to the world can cost you a fortune. Ads in industrial media in a visible space and at an opportune time are very hard to come by and are extremely expensive. Conversely using Social Media for the promulgation of your message is click-easy, instant, and almost free. Once published on a widely-used social network, your message is visible to the entire online community, unfettered by logistical and financial constraints.

What's completely impossible on traditional media is no big deal on the social media. In mass media, motion ads are restricted to TV as audio ads are to radio, while print cannot display the message in any other form than plain text and images.

In Social Media, your message can take many interesting forms and can be used on a variety of platforms. A promotional video for instance is not restricted to YouTube and other video sharing sites, but also can be added to a blog, a website, or your Facebook account in just a couple of clicks. Social media also allow you to try out innovative methods for making your message more appealing and effective. Share videos, pictures, and music, write blogs, discuss in forums, or participate in social networking sites. More variety and exposure means more effective and wider diffusion of your message.

Traditional media diffuse the message on a mass scale so the chances of reaching the wrong audience are very high. On the other hand, a message sent via social media is 100% targeted and hits the right audience at the right time. Take a TV or print ad for instance, the message it sends is received by every man and his dog even though a large part of the audience doesn't relate to it. In contrast, the messages in social media are dispersed only in relevant circles containing the potential target audience. In the mass media repeated carpet-bombing of a message can make it lose its effect on its target followers, while irritating those who have no interest in that product or service. Not true of SMM, where most of the time people see only what they want to see.

Production of communications by traditional media can also be a lengthy process and the advert may require days, weeks and even months to take its final form and be published or broadcast. But messages through social media are produced quickly and spread instantaneously, virtually without delay. Just a few clicks and your message is right there in front of your target audience, assuring an equally fast and overwhelming response.

Social Media are increasingly becoming a favourite marketing option for the world´s businesses. Today, in the midst of a financial downturn where every single marketing dollar is precious, businesses are discovering the untapped potential of marketing via web, especially social media. The world wide web is teeming with social media such as communication, collaboration, multimedia and entertainment platforms offering the greatest advertising opportunity of our time.